If emblm did Taylor Swift’s Merch: product ideas from the Swifties on our team
There are few artists out there as influential as Taylor Swift. In honor of the recent The Tortured Poets Department album release, team emblm has thoughts on all things Taylor Merch. Follow along as we breakdown what we’re loving and some ideas for her next release.
“Never be so politе you forget your power.”
Taylor’s Brand Cohesion
With each album release, Taylor and her team build an entirely new brand and commitment to the esthetic of the theme. Often, months before the album’s release, Taylor can be pictured wearing outfits and leaving Easter Eggs for her fans to speculate the newest vibe of her upcoming music drop. This not only creates buzz, but also begins defining her upcoming brand’s story one clue at a time.
When your brand communicates a consistent message, it becomes more memorable and recognizable. Whether it’s your website, social media, branded merch or packaging, maintaining a unified voice helps consumers connect with your brand.
Here is a spotlight on some of our favorite merch campaigns from Taylor Swift (shout out to TSMerch Tumbler for this research).
Yeah, we can make that:
Merch for the next Songwriter
Taylor is known for her diverse songwriting talents. In 2022, Taylor won NSAI’s Songwriter-Artist of the Decade Award. In her speech, she outlined her three genres of song writing:
“Quill Lyrics” : think, “Ivy” Evermore Album
“Fountain Pen Lyrics”: think, “All Too Well”, Red Album
“Glittery Pen Lyrics” think, “Shake It Off” 1989
Whether you are preparing to write the next pop hit, or are writing lyrics to scorn an ex-lover, we have the best merch for the creative in your life.
Real Leather Notebook
A notebook for Champagne Problems
Beautiful full grain leather is the perfect platform to wrap your notebook. Our Leather Notebook comes standard with Pantone matched leather, a first in the branded merchandise industry, and a 160-page, 100% recycled A5 insert. It's the perfect option for corporate gifting, new employee welcome kits and more. PMS matched leather casebound notebook with recycled paper fill, and 1 location 3" deboss.
Textari Metallic Pen
To write the next Shake it Off
Features vivid metallic jewel tones and silver trim. Your choice of blue (default) or black ultrasmooth ink. Laser Engraved, 1 Location.
Heavyweight
Canvas Pouch
For your love notes collection
(or break up thoughts):
Need a large anything-goes kind of pouch?With a wide, zippered closure and a sizeable gusset, this pouch can hold everything from toiletries and makeup to desk supplies and small tools.
